Recognized for its innovative approach and impactful execution, the Ride with Respect campaign was honored with the 2023 Silver American Advertising Award, highlighting its effectiveness as an integrated campaign dedicated to enhancing the transit experience for all.

The Ride with Respect Campaign began as an initiative aimed at cultivating the best rider experience, all while discouraging any form of disruptive, unsafe, or inappropriate behaviors aboard transit vehicles. At its core, this campaign supports a secure environment for all passengers, fostering a culture of mutual respect and consideration. The campaign also features a comprehensive set of Rules for Riding detailing what’s allowed and what’s not allowed on vehicles, as well as what to know before you go. Congratulations Sun Tran Marketing!

Learn more about Ride with Respect